Protect the margin
Look past list price and put cost, labor, and return on investment in the same conversation.
Eyewear development group · Nashville, TN
Better frames.
Better margins.
A sharper way for independent practices to buy, curate, and grow an optical department that actually pays attention to profit.
“Revenue without a deep dive into cost is meaningless.”
The Hometown point of view
Start with the real picture
Revenue is not the whole story.
Insurance payouts, frame cost, staff time, warranty headaches—every thread changes the outcome. Hometown helps you see the full picture, then gives you practical ways to keep more of what your practice earns.
Our approachThe Hometown advantage
A buying strategy with a point of view.
Good eyewear matters. So does what it costs to get it on the board.
Keep boards fresh
Bring in current shapes and limited collections that give patients a reason to look twice.
Buy with leverage
Use factory-direct overrun pricing and focused assortments to make each purchase work harder.
Make it yours
Build a house point of view with unbranded options, curated niches, and a team that knows your office.
A flexible place to start
EyeClub is the quiet advantage on your board.
Monthly access to high-end factory overrun frames, flexible shipments, and the freedom to pause when your office needs a breather. Fresh, sellable, and priced with your margin in mind.
See how it worksHometown Optical Consulting
Three Ways to Work With Hometown Optical Consulting
Every practice is different, so we built three ways to partner with us. Start where you’re comfortable, and grow from there.
Better Frames, Better Margins
The fastest way to boost your profits.
Buy your frames at margins once reserved for big box and hedge fund-backed chains. Stock the styles your patients love, from easy-start private label TR-90 to acetate, stainless, titanium, and luxury horn, at a fraction of what you pay now. Your inventory costs drop, your gross profit per frame climbs, and nothing else about how you run your practice has to change.
Best for: practices that want higher margins now, with no commitment beyond the frames.
Brand, Private Label, and Marketing
Make your optical department unmistakably yours.
Along with better margins, we work with you on your practice’s identity. We help you craft your own private label brand, set your own wholesale pricing, and build a look and message that fits your office. Then we carry it across your marketing, website, and social media, with patient referral programs and email campaigns to bring more people through the door.
Best for: practices that want to stand out from the giants and own their market.
The Whole-Office Partnership
Streamlined, digitally integrated, and built to free up your team.
This is everything above, and it goes beyond the optical department. We take a whole-office approach, bringing digital integration to the entire practice. Automated patient appointment reminders keep your schedule full and cut down on no-shows. Streamlined systems take repetitive tasks off your staff, from the front desk to the back office, so your team has more time for what matters most: your patients.
The result is a practice where margins, brand, marketing, and daily operations all work together, with less stress and more room to grow.
Best for: practices ready to transform the whole office, not just the optical department.
One office per area
Not Sure Which Fits? Let’s Talk.
We limit our partnerships to one office per area, so reach out early to see if yours is still available.