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Hometown Optical
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Hometown Optical’s Brand Philosophy is unique in the industry.

while everyone is talking about individual frames, and Revenue .We prefer to talk about real old school business principles.


​Revenue without a deep dive into cost....is meaningless!



​So we prefer to talk about the real world state of the industry. Insurance reimbursement and what your real Profit is on those insurance sales.



our 4 ways to increase your Profits.                            


1. Name brand Collections that actually work to make you profits:

Start with Nash Classic , we can teach you how to do the same with other brands. Strategic planning to increase your profits. We can help to train your staff on negotiating skills. 

2. Eye club : change your buying to focus on profits

3 Marketing .We can help you Develop  house brands to put you in charge of your profits, not an insurance company. 

4. Education: eliminate waste, Many frame collections are on your board only because of kick backs and freebies.great for staff, bad for your bottom line.