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  • Let's Talk About Margins

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Let's face it, everything is getting more and more expensive.

Running a practice is no longer as easy as it once was.  You need a break!

This is where Hometown Optical comes in to play.  We are here to fill in the gaps, increase your margins, and make doing business a little bit easier.  How you ask?  Well...


We offer 3 different options to help you in your costs:

1.  EyeClub - these are over stock frames direct from the factories, saving you a ton of money in upfront costs.

2.  Close outs - these are discontinued frames that are still current styles, but no longer produced.  Again, huge savings

3.  High End frames at a 1/3 of the normal wholesale cost.  

EyeClub

EyeClub is a monthly subscription box that allows you to capitalize on 

factory direct pricing.


These are the newest styles in both Europe and the USA.  Because they are overrun frames and not discontinued frames, they are both branded and unbranded frames.


Talk to us about how to warranty 

Be the Hero

Increase Revenue Stream

Save yourself the headache of getting a replacement frame



The key to success...

Be the most successful OD practice in your area... join us for a disruptive and profitable journey

Drastically change the way you look at profits in your optical department!

If you are only looking to follow the masses to turn over YOUR profit structure to an employee, or just get a pretty frame that every other office has... 

then Hometown is not your best fit.


We supply "sellable"  frames that customers want.


3 ways to work with Hometown


"Hometown Optical is not your run of the mill frame company."

There are 3 unique paths to working with Hometown.  Choose which one will be right for you:


Close Out Frames
Subscription Boxes
Niche Brands

Our Brands